The businesses located one block away from Hayward Field at the University of Oregon had a problem. In 2008, the tens of thousands of spectators for the US Olympic Track & Field Trials forgot to head south from the bleachers, and they never found the great local restaurants who had staffed up to serve. And [read more...]
This summer-themed ad for C&D Lumber has been extremely effective, netting cold calls for the client, and helping to convert prospects to active buyers. The charge? To position the Oregon mill’s fine incense cedar decking as the natural, quality choice — and to gently scorn the composition decking products that so many buyers fall for [read more...]
We have an impressive repertoire of duck (UO) and beacon (NCU) quips and imagery on hand and in our portfolio, and now we’ve diversified. We’re proud to be the official marketing firm for Oregon State University Alumni Association. The materials shown here are just the beginning. They represent membership recruitment efforts, promotions and fulfillment for [read more...]
Developing a logo is one thing. Extending it into a cohesive brand is another. Insert a long list of vertical markets into the equation and without careful management a brand can quickly dilute to a mish-mash of individually compelling pieces that fail to work together. We’ve proudly developed Silke Communications’ FleetNet radio materials into a [read more...]
You might not know about Public Power Week, but boy do we! Our service to the electric utility industry goes back to 1996, and we’ve come up with many clever headlines and ideas to say “thanks” to customers and celebrate the power of local control. This year, Springfield Utility Board asked for some help promoting [read more...]
Whether it’s to assist with research, conduct and implement a marketing communications audit and plan, or to undertake a special campaign, the University of Oregon’s Alumni Association has called on Verb frequently over the years. In this case, we had lots of fun coming up with the “Drive the O” slogan for the “O” license [read more...]
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