Because my roots are in journalism, I have been known to disappoint prospective clients who approach me wanting a news release on something I promptly dub “not newsworthy” or more politely “not likely to return on the investment of a news release.” Usually, these folks find someone else who will take their money. It’s an [read more...]
Dear reader, Buckle in and get ready for a rant. It’s not something I normally partake in, at least in my outside voice, on the Internet. But this must be said: Just because communication is now largely handled via email, doesn’t mean that the niceties of communication should revert to the yes and no, black [read more...]
As the year draws to a close, it seems appropriate to comment on movement we’ve seen in the marketing communications field. As an integrated, full-service firm, our work spans from strategy to implementation, landing us smack dab in the midst of all sorts of trends, both emerging and concluding. Here are a few of the [read more...]
Newsletters have been a mainstay of the communications business for decades. We’ve written and/or designed newsletters for Eugene Water & Electric Board, Springfield Utility Board, Umpqua Bank, McKenzie-Willamette Hospital, PeaceHealth, and the Smithsonian Air & Space Museum, to name a few. In the past few years, we’ve transitioned most of our clients to a menu [read more...]
The other day I worked with a client and its affiliate to handle media on a sensitive, emotional, multi-day story. My task on the first day was to help get the story told calmly, discreetly and accurately. The second day my job was to ensure the media respected our request to leave the client alone. [read more...]
My husband, daughter and I welcomed Benjamin to the world on May 13. Despite the calm he presents in the picture here, Benjamin is constantly moving, often “talking” and very often smiling. (Hmm. Now where’d he get those traits?) Owning a business has its challenges, and a formal maternity leave does not play a part [read more...]
Everyone seems to be making predictions about 2010, so it seems an appropriate time to make one of my own. Here it is: If there’s a single tool that’s sure to shine in 2010, it’s what we call eNewsletters. Already this year (we’re on day three), we’ve recommended an eNews program to three clients. In [read more...]
If you haven’t yet started, it’s time to get a move on any sort of holiday thanks or sentiments you’d like to share with customers. (We still love the card we did for Springfield Utility Board last year.) Whether your budget allows for a custom card, here are a few tips to help make your [read more...]
After researching about a dozen options, we’ve landed on a tool that lets us convert a client’s printed piece into a “flippable PDF.” Don’t be fooled–there are a great many solutions out there, but in most cases you are required to have the file hosted on another provider’s server. Then you’re charged when people click [read more...]
This is our highly paid moving crew. They were entirely motivated by donuts–and perhaps some begging. Doug showed up on Saturday morning with these strong young men ready to heft our furniture up quite a few stairs (nope, no elevators in this old building). I generously invited Todd to join in the fun that was [read more...]
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