DAS Group Professionals
Getting Technical
When we tell people that many of our clients are very technically oriented, working in business-to-business, they always want an example. DAS Group Professionals (DGP) is a great example. This private company is based in Walnut Creek, California. They’re the people who have designed, installed and who manage the wireless communications systems that keep AT&T, Verizon, T-Mobile and Sprint cell phones at peak performance at huge, fan-packed venues like the 49ers' Levi’s Stadium, and when riding BART. They designed and built the all-new wireless system for the Sacramento Kings and for the Chicago Cubs, as well as many others.
DGP brought us on board to distill their complicated technical work and unique business model into a story that would compel the owners of large venues like arenas, stadiums and other heavy infrastructure to consider using a third-party developer to build and maintain the communications systems that are no longer a luxury but an expectation.
Verb refined DGP's logo, developed a tagline and website, and established messaging. We manage their media relations efforts, social media and, most important, support their new business efforts.
“We weren’t sure that an outside group would be able to grasp our business or our very specialized niche. Most people have never heard of distributed antenna systems. Not only was Verb able to size up our company and our place in the industry, they were able to step right into the action and share our story in a meaningful and accurate manner. We consider Verb an integral part of our new business team.”
The effort has paid off. Since 2013, when we came on board to help, the firm has established itself as a leader in the surprisingly crowded marketplace. To be frank, their success is a measure of their expertise and dedication to supporting clients. We just share their story and help convert opportunities into business.
